Link Popularity
What are reciprocal and non-reciprocal links?
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A reciprocal link simply means that two websites are linking to each other. A non-reciprocal link refers to a website that links one-way. A good linking strategy is to create as many inbound non-reciprocal links as possible, with some strategically chosen reciprocal links as well.
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Link popularity is the total number of web sites that link to your site.
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