What do you mean by hashtag and how we used it in social media marketing?
 

Hashtag is used to tag your tweets or other social media products. Hashtags were a user innovation which was adopted by twitter and they used and decided to hyperlink hashtags to search results. Hashtag is used to drive engagement, test your messaging, tie activity across multiple channels, creating a story and for tracking results.

Hashtag is only connected to a specific medium. The hash symbol is used in information technology to highlight a specific meaning.

Now days, Hash tags are used on all social networks, becoming a complex way to communicate and link information everywhere from Pinterest to face book and twitter. These are the keys to discover for communicating and sharing.

Hashtags were a user- innovation that was later adopted by Twitter. It symbolized as(“#”). It is only connected to group such messages, since one can search for the Hashtags and get the set of messages that contain it. As Hashtags adopted as a marketing Tactic.
1.Drive Engagement: #+Link = More Engagement.
2.Test your Messaging: #SOTU.
3.Tie activity Across Multiple Channels.
4.Create a story.