Facebook Has Taken Over From Google As A Traffic Source For News
 

Traffic analytics firm Parse.ly says its latest figures show the giant social network now accounts for more of the traffic to news sites than Google. Anyone who works for a major news website or publisher knows that social referrals—that is, links that are shared on social networks such as Facebook and Twitter—have become a crucial source of incoming traffic, and have been vying with search as a source of new readers for some time. Now, according to new numbers from the traffic-analytics service Parse.ly, Facebook is no longer just vying with Google but has overtaken it by a significant amount.