What is the purpose of cloaking?
 

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The term Cloaking generally means to represent various version of web page contents from search engines to the search robots and human visitors based on their IP address. It's a deceptive method used to cheat search engines in order to rank well for desired keywords.

Cloaking is a SEO capability in which the content presented to the Search Engine Spider unlike from the presented user web browser. We can done it by delivering content based on IP Addresses of the user requesting page.

Cloaking is often used as a spamdexing technique to try to trick search engines into giving the relevant site a higher ranking.

Cloaking is used by black hat and it is one of the unethical practices in SEO. It uses the devices that provide deceiving mechanism for the search engines.

Cloaking provides the use of false pages that are loaded with the keyword and other content that is search engine optimized.