PPC Advantages and Disadvantages
 

What are the Advantages and disadvantages of PPC?

Advantages of Pay per click (PPC):
PPC is provides you variety of options like testing and pausing.
This is beneficial to advertisers.
By PPC advertising you can achieve instant traffic within minutes and get more visitiors who are interested in your products.

PPC Disadvantages:
PPC requires a separate budget which might not be appropriate for a small business.
No guarantee visitors clicking on your ads.

Agree with you Daljeet, these are important advantages & disadvantages that you have shared.