Programmatic + Premium: Current Practices and Future Trends
 

Tune in to hear Qasim Saifee, Senior Vice President Monetization Platform at OpenX, discuss current industry practices surrounding programmatic trading. Based on a new study conducted in partnership with Digiday, the percentage of inventory traded programmatically, along with the revenue it generates, is poised to grow rapidly in the coming year. To tap into growing revenue from programmatic trading, publishers need to adopt the right ad technology platform.

Learn about:
– how much publishers and buyers plan to invest in programmatic trading in the year ahead
– the percentage of inventory traded programmatically and the revenue it generates
– how publishers and buyers are using all sales channels to sell/buy online ads
– how much premium and remnant inventory is traded programmatically

Qasim will also reveal future trends based on the responses from digital buyers, sellers, and intermediaries who make this marketplace so vibrant and complex.

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