Yahoo buys fashion website Polyvore
 

Yahoo has said that it agreed to buy fashion startup Polyvore to help drive traffic and strengthen its mobile and social offerings.Yahoo, which did not disclose terms of the deal, said Polyvore will accelerate its 'Mavens' growth strategy. The company has been focussing on four areas — mobile, video, native advertising and social — which it calls Mavens, to drive user engagement and ad sales as it battles intense competition from Google and Facebook. Revenue from Mavens made up about one-third of the company's total revenue in the quarter ended June 30. The Mavens portfolio includes BrightRoll, mobile app network Flurry, mobile ad buying platform Yahoo Gemini and blogging site Tumblr.

This is really as in this Polyvore website we can buy fashionable and trendy dresses as well as accesories.

The online media company paid around $200 million in cash to acquire fashion site Polyvore in an acquisition. The deal is a solid outcome for Polyvore, which launched in 2007 and has essentially become a visual search engine for clothing and outfits. The site’s most active users provide a ton of the content on the site by arranging images of clothing into outfits and sets of outfits. Some fashion brands pay Polyvore to feature their collections, while other brands pay to promote certain fashion trends or individual products. Polyvore also generates revenue through affiliate fees when one of its visitors goes on to buy an item found on Polyvore on another shopping site.

yahoo expanding it's base

Yahoo Paid Around $200 Million for Polyvore,Polyvore, the brainchild of 3 ex-Yahoo engineers, was started in 2007.

Yahoo buy it for to help drive traffic and strengthen its mobile and social offerings.They will buy it for growth purpose.

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