What is landing optimization
 

What is landing optimization

Landing page optimization is one part of a Internet marketing process also called conversion optimization, or conversion rate optimization (CRO). The main goal of which is improving the percentage of visitors to the website that become sales leads and customers. A landing page is a kind of webpage that is displayed when a potential customer clicks an advertisement or a search engine result link.

Landing page optimization for PPC is the process of creating well-designed pages for PPC visitors and optimizing each element on the page in order to maximize the percentage of visitors that complete your desired goal. The ultimate goal of PPC landing page optimization is to build pages that better engage your target audience so you can drive more leads through paid search.

Landing page optimization is biggest business for successful PPC campaigns. It is the practice of continuously improving elements on a landing page to improve conversions.