What is Pay-Per-Click Advertising?
 

PPC is an web-based advertising model where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s site.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines.

PPC evolved as a better option to CPM (cost per thousand impressions) advertising that was the original metric used to sell advertising on websites.

PPC evolved as a better option to CPM (cost per thousand impressions) advertising that was the original metric used to sell advertising on websites.