Pay Per Click
 

Explain what is the meaning of CTR and how you can calculate?

CTR can be used to gauge how well your keywords and ads are performing. A high CTR is a good indication that users find your ads helpful and relevant. CTR also contributes to your keyword's expected CTR which can affect your costs and ad position.

Full form of CTR is click-through rate is the percentage of people who click on your ad after seeing your ad. You can calculate
CTR = Clicks/Impressions.)