SEO Forums - Online search is not a "solved problem"

Online search is not a "solved problem", a senior executive for net giant Google has told BBC News. "Our position is that search is a very hard problem. We have still a lot of work to do," said Douglas Merrill, who looks after internal engineering.
Google remains the world's most popular search engine but in recent years has expanded activities to include e-mail, instant messaging and online mapping.
Mr Merrill said 70% of the company's activities remained focused on search.

What webmaster says

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How long will it take G to figure out that no matter how smart they are or they "think" they are, there are hundreds and thousands of equally smart webmasters of various hat colors de facto working against them.
This is an "arms race" they will eventually lose unless they switch philosophies.
No computer program will ever "out think" a single dedicated webmaster, let alone thousands of them.
That "arms race" (ie. zero-sum) mentality will be their eventual downfall.
They can either take advantage of the many webmasters who DO want to help their "battle" or hire several teams of objective, independent reviewers to pour over millions of websites and rate them accordingly.

http://www.webmasterworld.com/forum30/35053.htm

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