Definition of Landing Page
 

what is Landing Page?

The landing page is the very first content of a website or blog. It is also known as the ‘Lead capture page’ or ‘Lander’.

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A landing page, sometimes called a destination page, is the web page that visitors arrive at after they click the link on a search engine results page.
There are two types of landing pages, transactional and reference pages. Transactional pages are landing pages that encourage a visitor to complete a transaction of some kind, such as filling out a form, interacting with objects on the page, or having some type of reaction occur. A reference landing page provides a visitor who has clicked on a link with information of some type. This information can include text, images, graphics, sounds, links, or other elements. The goal of these two types of landing pages is the same, to make the visitor a conversion, meaning a potential or new client.

A landing page refers to any Web page that a user arrives at after clicking a hyperlink. The definition of landing page has changed from being synonymous with a website’s home page to referring to any page within a website that is linked to from another location on the Web. A landing page is usually a stable URL that is indexed by search engines, as opposed to a temporary splash or jump pages that are used to move traffic to a site for marketing purposes.

A landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.

A landing page is any web page that a visitor can arrive at or “land” on.When discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.

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Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to effectiveness of the advertisements.