Google puts zero rating plan in India on backburner for fear of backlash
 

Google has put on hold plans to provide free data to end users in India by zero rating certain apps, due to recent public backlash against a similar initiative by Facebook and Airtel, two people familiar with the development said. The Internet giant, which was in early discussions with telecom operators and applications developers to launch a zero rating platform, has now decided to take a wait and watch approach, they said. "Google has shelved the idea of any kind of zero-rating ti ..