Pay Per Click
Explain what is the meaning of CTR and how you can calculate?
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CTR can be used to gauge how well your keywords and ads are performing. A high CTR is a good indication that users find your ads helpful and relevant. CTR also contributes to your keyword's expected CTR which can affect your costs and ad position.
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Full form of CTR is click-through rate is the percentage of people who click on your ad after seeing your ad. You can calculate
CTR = Clicks/Impressions.) |
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