The Social Data Deluge: Convert Customer Data into Useful Predictions
 

Through today's technology, your business likely has increasing access to information about how customers and potential ones behave, especially online - consuming media, interacting with friends, indicating interest in products, and of course making purchases. Needless to say, this data is a source of competitive advantage that your group, large or small, can and should leverage to predict future behavior and better position yourself in the marketplace.

The challenge, for many businesses, is in lacking the tools, know-how, and resources (time, for example) to turn this data avalanche into clear, actionable decisions on a day-to-day basis. Once you've found the data you know matters, where can you turn for analysis, and how can you put trust in your interpretations? Join as we discuss what data analysis means to all parts of your business planning and practical execution.