Google's hugely successful search advertising product, AdWords, is borrowing a buying tactic from traditional media.
Responding to advertisers' desire for more control of their search-based campaigns on Google.com and its partner sites, Google is offering a new feature which allows for precise ad scheduling on specific days or times of day - much the same way that TV is sold in dayparts. Google's massive base of advertisers can now elect to essentially turn their ads on and off down to 15-minute intervals and also lower and raise bid prices during set times of day or days of the week........
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