[neharani]

Bing is hoping to score some new users for its search engine through a program announced today that targets fans of the NFL’s Seattle Seahawks. The program, called Rewards powered by Bing, is basically the existing Bing Rewards platform customized for the Seahawks organization and its fans. By signing up at bing.com/seahawks, fans will be able to earn credits when they use Bing’s search engine. The program will offer instant rewards like discounts on concessions and pro shop purchases, plus entries into sweepstakes for prizes such as:

1. 2016 Seahawks season tickets
2. Autographed Seahawks gear (footballs, jerseys, helmets)
3. VIP home game parking passes for each Seahawks home game