[AditiArora]

1. Keep It Broad Where You Can:- What search engines value this week can change in the next week, and if your contract contains very specific tasks, some of those task might be moot in the future.

2. Consider Contract Term Length:- Finite contracts list a start and end date, as if you were working on a project. Auto-renewal contracts, however, contain a clause that allows the contract to continue to renew for successive periods — a month, a quarter, etc.

3. Have A Minimum Contract Length:- Many SEO firms require a 6- or 12-month minimum contract, some with no possibility of contract cancellation during that period. If 6-12 months seems too long, conversely 1-2 months may be too short.

4. Consider Annual Automatic Price Increases:- The cost of doing business rises every year. Period. Operational costs rise every year, regardless of the economy.

5. Be Clear About Subcontracting:- Remember that a contract’s main purpose is to document expectations from both sides. If you aren’t clear about using subcontractors and a client finds out, the client has every right to be upset. A client is hiring YOU and your company, not a subcontractor. The client didn’t typically vet the subcontractor.