SEO is a way or method/strategy to rank their sites on search engines (like-Google, Bing, Yahoo and others engines) by more traffic.
Most of the users search on the internet by the search engines. Today, there is no. of websites, containing same topics. If you search any topic/query on search engine, (it opens multiple links to that particular topic) on the basis of quality. Most of the users don’t look after the first page of search engine, so you have to make your blog/site at least on the first page of search engine by improving the ranking of page.
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I love Link Building 
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