[Priyanka]

Some good points on link exchange to remember are:
Your link partners should highlight the related theme
They should not use link spamming methods
It's good to have high PageRank for the page that links to you
Do not get too many inbound links too quickly
Get both reciprocal and one-way links pointing to you
These are basic rules on choosing link exchange partners should be followed to Make your link-building campaign effective and safety.