[AditiArora]

Google today announced Eddystone, its open source Bluetooth Low Energy (BLE) beacon format. The standard is designed to help developers work with beacons and provide location-based content straight to users’ smartphones. If you’re not familiar, beacons are low-energy battery-friendly hardware that use Bluetooth to transmit data. Since Bluetooth connections have a much smaller range public Wi-Fi and work indoors unlike GPS, it allows retailers, developers and companies to precisely pinpoint the user’s location and send relevant information based on where consumers currently are.