[priya.sharma]

Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.

- It doesn’t need to be owned by the same person as it provides the methods that have been be built on the Internet.

- It provides the users with reference sites that consist of the contents similar to the viewing of the site of the document with certain defaults.

- It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.

- The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.

- It uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO.