Impactana is our new software
Impactana is our new software for
Content Marketing
Video Marketing
Influencer Analysis.
It's currently in closed alpha, and you have the
chance to become one of the next alpha testers.
Impactana introduces the new dimension "Impact" for
measuring the success of content marketing
beyond the typical "Social Signals" - dubbed Buzz.
Buzz signals are only one-half of the equation, and I
firmly believe that if you're using this new
Impact metric together with Buzz then that is
for your online marketing like transitioning from AM radio to color TV
(skipping black&white TV immediately).
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