Hashtags were a user- innovation that was later adopted by Twitter. It symbolized as(“#”). It is only connected to group such messages, since one can search for the Hashtags and get the set of messages that contain it. As Hashtags adopted as a marketing Tactic.
1.Drive Engagement: #+Link = More Engagement.
2.Test your Messaging: #SOTU.
3.Tie activity Across Multiple Channels.
4.Create a story.
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