Long tail keywords have long been an important part of SEO.
A long tail keyword adds data and turns a keyword into more of a contextual search. You have your primary keyword, like Music, and you have the long tail. A long tail search might be “local live music.” The term long tail is taken from the way search volume tapers off when graphed.
That said, the idea of the long tail is slowly changing, and in 2015, it’s becoming more important than ever before.
|