The online media company paid around $200 million in cash to acquire fashion site Polyvore in an acquisition. The deal is a solid outcome for Polyvore, which launched in 2007 and has essentially become a visual search engine for clothing and outfits. The site’s most active users provide a ton of the content on the site by arranging images of clothing into outfits and sets of outfits. Some fashion brands pay Polyvore to feature their collections, while other brands pay to promote certain fashion trends or individual products. Polyvore also generates revenue through affiliate fees when one of its visitors goes on to buy an item found on Polyvore on another shopping site.
|