what do you mean by link exchange in seo
Link exchange is playing a important roal in SEO. A new sites needs incoming links badly. but if you take links from other side then almost they need aslo a backlink. if your websites i good in raking then low ranking websites need to link in your websites. There are a lot of other reasons why you shouldn’t do link exchange. But there are also some RARE CASES when you SHOULD consider it.
Their website can give you a lot of traffic
They have a good archive of information that is related to your website topic/niche
They are not in competition with your website
They are a high quality website
They appear in search results with the same (or approximately similar) keywords as yours
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