[Priyanka]

The first metric is engagement. Whatever platform it is (Facebook, Twitter, Blogging, YouTube), there needs to be measurable conversation around your brand. Content is what drives Social marketing success so if your content stinks, you won’t see people engaging. Your candidate should be well-versed in writing and curating relevant content for your audience.

The second is leads. Have they run a social campaign that generated leads? What’s their track record with Facebook ads? Very often, leads from Social Media can look very different than the ones you’re used to seeing. Listening and responding timely to Social marketing leads is crucial. Just like in real life conversations, when people talk to you, they expect a response.