what is B2B marketing?
Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another. This typically occurs when:
1)A business is sourcing materials for their production process, e.g. a food manufacturer purchasing salt.
2)A business needs the services of another for operational reasons, e.g. a food manufacturer employing an accountancy firm to audit their finances.
3)A business re-sells goods and services produced by others, e.g. a retailer buying the end product from the food manufacturer.
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