What is PPC ?
PPC advertising, also known as “Paid Search” or “Search Engine Marketing (SEM)”, is the process of paying for advertising on sites and search engines but the advertiser is not charged unless someone clicks on an ad.
But a question arises:
Why do advertisers pay for these ads when they can try to rank naturally for free?
-Real-estate on the search engine results pages is at a premium.
-Many users simply click on the first link of the results page, regardless of whether it’s an ad or an organic listing.
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