what do you mean by link exchange in seo

[Ankur Kalotra]

Link exchange is playing a important roal in SEO. A new sites needs incoming links badly. but if you take links from other side then almost they need aslo a backlink. if your websites i good in raking then low ranking websites need to link in your websites. There are a lot of other reasons why you shouldn’t do link exchange. But there are also some RARE CASES when you SHOULD consider it.

Their website can give you a lot of traffic

They have a good archive of information that is related to your website topic/niche

They are not in competition with your website

They are a high quality website

They appear in search results with the same (or approximately similar) keywords as yours