How To Use Social Media To Market Your Business?

[AditiArora]

Twitter, Facebook, Pinterest, Instagram—they're all free platforms businesses can use to directly engage with their audiences. But the idea that engagement is easy, free, and quick is false, according to Amy Vernon, social marketing consultant and cofounder and CMO of Predictable.ly. "One of the biggest false assumptions about using social media for marketing is that it doesn’t cost money and it’s fast," says Vernon. "Like all good things, 'getting the word out' takes time." Luckily, she says there are things you can do to help speed up the process.