Story-Telling: To Crowdsource or Not to Crowdsource

[megri]

More and more companies are using creative crowdsourcing every day to help tell a great story about their brand. Part of every marketing strategy is storytelling. It's how companies tug on the heartstrings of their customers and build a loyal following. So why not invite customers to share how your brand is a part of their lives? Or should brands be doing all the storytelling themselves? Is crowdsourcing your brand's story a good idea?

Join our panelists and us on this webinar as we look at case studies of the brands that use creative crowdsourcing. Through these brands examples, we'll explore:
The risks and benefits of crowdsourcing.
Preparing for the deluge of crowdsourced ideas.
Crowdsourcing through social channels and online platforms.