91% Of Retail Brands Use Two Or More Social Media Channels

[AditiArora]

As social media has become more integrated into daily life, people are starting to use more than one network. According to Pew Research Center, more than one-half of adults use more than one social network. New data from email marketing software provider Yesmail indicates that marketers are also using multiple social media channels.According to the study, more than 90 percent of brands are using two or more social networks. 100 percent of the brands in the home goods category were using multiple channels. However, the apparel industry is the most connected, with 86 percent using four channels and more than 60 percent represented on all five of the social networks that were analyzed.