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Old 03-21-2013, 09:26 PM
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megri megri is offline
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Default Is 2% Good Enough? The Relationship of CTR & Ad Position

Everyone always asks me, Whats a good click-through rate? The standard answer I always hear is 2%. My answer is always, it depends.

If you dont want your Quality Scores to suffer, you need to think twice about always targeting a 2% CTR. Quality Scores are very dependent on your CTR by Average Position, so its worth getting a good understanding of what this means.

So, what does it mean? People will usually click on the top ad of a SERP (search engine results page), because, well, its the first thing that they see. Position 1 will always have a high CTR, and CTR will continue to descend naturally in positions 2, 3, 4 and so on. This being the case, Google knows that position 1 and position 4 are not created equal, and therefore does not treat them equally...
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Old 08-16-2013, 07:57 AM
Brown Dan Brown Dan is offline
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yes i agree with you. definitely there is a big difference between 1 position and 4 position. Its human nature everyone knows and remember the name who stood 1st and even forgot who is 2nd .
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