SEO Forums  

Go Back   SEO Forums > Search Engine Strategies > Link Popularity
FAQ Members List Calendar Search Today's Posts Mark Forums Read

Thread Tools Search this Thread Display Modes
Old 07-16-2010, 07:34 AM
Posts: n/a
Smile Only Incoming Links vs. Link Exchange

Google developed the PageRank algorithm to provide authentic and quality information while making it difficult for webmasters and site owners to contaminate the search results by artificially inflating their PageRank.

The new algorithm came into effect with the launch of Google in 1998. Google's PageRank was based on the logic that more the number of sites that link to a page, higher its PageRank.

As Webmasters realized the importance of PageRank, they found ways to artificially inflate their PageRank by manipulating direct link exchanges. This defeated the very essence on which the Google PageRank algorithm was build. To counter this, Google has constantly been fine-tuning and updating its algorithms. Read about Google's latest algo updates.

The search engines are aware that a large number of sites are deploying link exchange campaigns to optimize their site's PR. Search engines are working towards fine-tuning their algos to discount direct link exchanges in order to preserve the effect of their link popularity related algorithms and rationalize artificially inflated links popularity of sites.

While the algos are yet to reflect this change, we believe that it may happen soon enough. In the long run, we recommend investing your resources in an ' only-incoming links 'campaign for your website which is likely to benefit your site more as opposed to a direct link exchange campaign.

Last edited by megri : 03-08-2014 at 07:15 AM.
Reply With Quote
Old 11-07-2015, 04:29 AM
Priyanka Priyanka is offline
Junior SEO
Join Date: Aug 2014
Posts: 186

Thanks rhotes for sharing this useful information. Its really very great and useful information.
Reply With Quote
Old 06-13-2016, 05:04 AM
Daljeet Daljeet is offline
Junior SEO
Join Date: Dec 2014
Posts: 218

Thanks for update this information..
Try To Enjoy Every Moment Of Life
Reply With Quote
Old 08-27-2016, 10:15 AM
priya.sharma priya.sharma is offline
Upcoming SEO
Join Date: Aug 2016
Posts: 66

Thank you for providing valuable information
Reply With Quote

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

All times are GMT. The time now is 10:12 PM.

Powered by vBulletin Version 3.5.4
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.